1.0School of Interdisciplinary Arts & Sciences/iasrich600338<blockquote class="wp-embedded-content" data-secret="z1KcceJa0S"><a href="/ias/news/2019/09/13/gender-equity">Michele Orr advances gender equity in the outdoors</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/ias/news/2019/09/13/gender-equity/embed#?secret=z1KcceJa0S" width="600" height="338" title="“Michele Orr advances gender equity in the outdoors” — School of Interdisciplinary Arts & Sciences" data-secret="z1KcceJa0S" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> IAS Alum Michele Orr (’94) is REI’s general merchandizing manager for apparel, and one of her most exciting projects is championing their Force of Nature campaign, a public effort to advance gender equity in the outdoors. Orr and her team are working within the co-op and with brand partners to level the playing field by offering more sizing options for more women. As a co-op, REI is in the unique position of harnessing member feedback to influence brands and expedite change. For example, in 2018, REI doubled its sales of apparel in extended sizes, and in 2019, increased clothing choices for core activities like hiking, swimming, running and yoga by ...